Consumer Connect is not just about the consumers but about connecting with the employees. This project gives me feedback that I can bring to the employees each and every day. When learning what is and is not working I am able to bring the feedback directly to the loan officers, processors, underwriters, senior leadership, and operations.
Without this project, we would be flying blind on what’s really going on inside our company and within the industry. The weeks go fast and the months go quicker. Before you know it, it’s been six months before you’ve interacted with a real customer because you were on operations projects, traveling, or busy in sales meetings. Touching base with consumers means we can give the proper assessment to what is and not working.
We believe that every good company to consumer relationship begins with a two-way conversation which is why we decided to reach out. Because we are passionate about what we do, we want to make sure that we can give you exactly what you want and offer packages that fit your needs. Our main goal in reaching out to our consumers is to assist them in making the right purchase choice for their specific needs and current financial situation.
According to “Dunbar’s number”, companies should only engage with the top 150 customers that bring in the best returns annually, we strongly disagree, we believe that everyone who supports us deserves a chance to give his or her thoughts. We value every word that our consumers tell us as it is a key factor in developing our company to be what consumers want, need, and love.
The best way to build trust between the company and our consumers is to pay attention, it’s as simple as that. Most companies overlook the obvious and go through years of marketing research before realizing that all they have to do is give one of their customers a phone call every now and again. We at ICG don’t want to make the same mistake, and so, consumer connect was born. Consumer connect will revolutionize the way that companies interact with their customers for the decades to come.
We at ICG have always believed that the best results come from organic efforts, not just some performance research or cold robotic strategies. Serving customers is the reason that ICG exists, to help people who want to build a life for themselves but don’t have the means to do so. We believe that given an opportunity, everyone can do great things. That’s what we do, we create opportunities for anyone and everyone.
It’s not just us that can reach out to you, consumer connect goes both ways, just contact our customer service representatives and schedule an appointment with us so that you can tell us what you think about ICG. Tell us what we’re doing right, what we’re doing wrong, and what we should do next. Don’t waste time, call us right now and give us a piece of your mind.